The Gender Paradigm Project
← Contributors
Chaaminda Rathnasuriya

Chaaminda Rathnasuriya

Creative Partner

​Chaaminda Rathnasuriya: Creative Direction & Strategic Communication

​With over 25 years of professional experience, Chaaminda Rathnasuriya is an expert in the advertising industry, an award-winning lyricist, and a strategic creative director. His unique ability to bridge the gap between commercial branding and authentic artistic expression has left a lasting mark on the Sri Lankan creative landscape.

​Advertising Expertise & Awards

​Chaaminda’s professional journey in advertising began with Phoenix O&M in 2004, where he became a key contributor to the growth of some of the country’s most iconic brands.
​Career Path: Starting as a Sinhala Copywriter at Phoenix O&M, he later expanded his professional horizons by holding senior creative positions at premier agencies, including BBDO, Grant McCann Erickson, and Brand Com.

​Brand Portfolio: 

He has spearheaded strategic creative work for a vast array of international and local brands, including Coca-Cola, Dialog, Maliban, Singer, Cargills, Sampath Bank, SriLankan Airlines, Samsung, Toyota, and Link Natural Products.

​Achievements: 

His creative contributions helped secure multiple Gold and Silver awards at the prestigious SLIM Awards and the international Abby Awards.

​Corporate Anthems & Special Projects

​Chaaminda possesses a specialized proficiency in establishing corporate identity through musical branding. He has a proven track record of translating institutional values into resonant anthems.

Recent key projects include:

​Sri Lanka Institute of Tourism & Hotel Management (SLITHM)

​Central Province Road Passenger Transport Authority

​Ceylon Green Life Plantation (CGLP)

​Sinha Regiment Young Cougars Club (Sri Lanka Sinha Regiment)

​Additionally, he serves as the Project Coordinator and Brand Strategist for "Eda Re" (One Voice, Million Hearts), a highly anticipated biopic film based on the life and legacy of the legendary musical icon, Milton Mallawaarachchi.

​Lyric Writing & Artistic Excellence

​As a prolific lyricist with over 100 popular songs to his credit, Chaaminda has shaped the sound of modern Sri Lankan music. He has collaborated with the leading voices of a generation to create timeless hits:

​Collaborations: Dayan Vitharana (Daffodil Mala)

 Kasun Kalhara (Radical Premaya, Romantic Opera - Meedum Dumaraye)

Amal Perera (Mal Pita Mal)

Nadeeka Guruge

 (Ameesha,Lelasiye) Kithsiri Jayasekara (Cinderella)

Nirosha Virajin ( Piyanowa Handawa) 
Samitha Mudunkotuwa ( Luhu banda ena hada ma ) 
Athula Adhikari ( Email Kavikariye)

​​Philosophy
​As a "free thinker" and a self-described "Earth Citizen," Chaaminda Rathnasuriya consistently strives to build a creative bridge where commercial strategy meets soul-stirring artistry.