Chaaminda Rathnasuriya
Creative Partner
Chaaminda Rathnasuriya: Creative Direction & Strategic Communication
With over 25 years of professional experience, Chaaminda Rathnasuriya is an expert in the advertising industry, an award-winning lyricist, and a strategic creative director. His unique ability to bridge the gap between commercial branding and authentic artistic expression has left a lasting mark on the Sri Lankan creative landscape.
Advertising Expertise & Awards
Chaaminda’s professional journey in advertising began with Phoenix O&M in 2004, where he became a key contributor to the growth of some of the country’s most iconic brands.
Career Path: Starting as a Sinhala Copywriter at Phoenix O&M, he later expanded his professional horizons by holding senior creative positions at premier agencies, including BBDO, Grant McCann Erickson, and Brand Com.
Brand Portfolio:
He has spearheaded strategic creative work for a vast array of international and local brands, including Coca-Cola, Dialog, Maliban, Singer, Cargills, Sampath Bank, SriLankan Airlines, Samsung, Toyota, and Link Natural Products.
Achievements:
His creative contributions helped secure multiple Gold and Silver awards at the prestigious SLIM Awards and the international Abby Awards.
Corporate Anthems & Special Projects
Chaaminda possesses a specialized proficiency in establishing corporate identity through musical branding. He has a proven track record of translating institutional values into resonant anthems.
Recent key projects include:
Sri Lanka Institute of Tourism & Hotel Management (SLITHM)
Central Province Road Passenger Transport Authority
Ceylon Green Life Plantation (CGLP)
Sinha Regiment Young Cougars Club (Sri Lanka Sinha Regiment)
Additionally, he serves as the Project Coordinator and Brand Strategist for "Eda Re" (One Voice, Million Hearts), a highly anticipated biopic film based on the life and legacy of the legendary musical icon, Milton Mallawaarachchi.
Lyric Writing & Artistic Excellence
As a prolific lyricist with over 100 popular songs to his credit, Chaaminda has shaped the sound of modern Sri Lankan music. He has collaborated with the leading voices of a generation to create timeless hits:
Collaborations: Dayan Vitharana (Daffodil Mala)
Kasun Kalhara (Radical Premaya, Romantic Opera - Meedum Dumaraye)
Amal Perera (Mal Pita Mal)
Nadeeka Guruge
(Ameesha,Lelasiye) Kithsiri Jayasekara (Cinderella)
Nirosha Virajin ( Piyanowa Handawa)
Samitha Mudunkotuwa ( Luhu banda ena hada ma )
Athula Adhikari ( Email Kavikariye)
Philosophy
As a "free thinker" and a self-described "Earth Citizen," Chaaminda Rathnasuriya consistently strives to build a creative bridge where commercial strategy meets soul-stirring artistry.